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      AMY M. GARDNER
      san jose, ca
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PROFESSIONAL EXPERIENCE

Amy M. Gardner
Marketing Communications and Branding Consultation
11.03 - present

  • Brand development and management, corporate messaging, logo design, presentations, copy writing, program and project management, brochure design.

  • Clients include:

High Tech: Anchiva, Avocent, Cisco, CommerceNet, Covad, EDS, ePostmarks, Foundry Networks, Fujitsu, Intuit, Iometrix, MojoPac, Mu Security, Network Physics, Nimsoft, Peribit Networks (now Juniper), Redback Networks, ShoreTel, Terrapin Systems, Trapeze Networks, VLSI Standards

Communications and Media: Bayside Media, Bluefish Communications, Bold Focus, The Forsite Group, MediaLive International

Health and Wellness: Ellen Byrne Mind-Body Health, Equilibrio Pilates, The Yoga Company

Retail: Better Homes Realty, ModNod, One Workplace, San Diego Gas and Electric

Other: Carden West School, Nate Van Dyke, VPI Strategies

Trapeze Networks
Marketing Communications Manager
10.02 - 11.03
  • Brand development and management from the outset of the company
  • Packaging design for all hardware, software, services and technical publications
  • Website design, development and maintenance in five languages
  • Management of all web content
  • Advertising creative
  • Copy writing
  • Extremely successful company launch April 2003, as measured by press coverage, web hits and general industry buzz
Extreme Networks
Marketing Communications Director
9.01 - 10.02
Marketing Communications Manager
7.00 - 9.01

Promoted to Director after 1 year, with 9 direct reports
  • Oversaw with complete overhaul of the corporate website (modified since my departure), including an extensive customer service interface
  • Managed a new advertising and branding campaign
  • Kicked off the branding development that Extreme continues to employ today
Manager
  • Product marketing of hardware and software, including all collateral development and product launches
  • Brand management
Chordiant Software
Marketing Communications Manager
11.98 - 7.00
  • Copy writing, copy editing, design and distribution of all collateral
  • Event management
  • Development and implementation of advertising campaign
  • Program management
  • Lead generation and lead management, including implementation of a new SFA database
  • Brand management
  • Website design and management
  • Coordination with PR and Legal for all corporate communications through IPO process, February 2000
Versant Technology
Services Marketing and Marketing Programs Manager
4.97 - 10.98
  • Corporate brand development and management
  • "Productization" of Customer Support, Education and Professional Services offerings
  • Development and design of Services offering catalog and field sales tools
  • Annual customer survey management
  • Beta product program management
  • Development and management of a new invoicing database for software maintenance, resulting in exceeding revenue expectations by 10% in Q497 and 15% in Q198
Sun Microsystems
CONTRACTOR - Program Manager
11.96 - 4.97
  • Implementation of new sales and product database for Authorized Service Provider program
  • ASP sales forecasting
  • ASP product pricing
Straumann USA
Regulatory Affairs Manager
4.95 - 9.96
Customer Service Representative
10.93 - 4.95

The Straumann Company is a dental implant manufacturer based in Switzerland. Straumann USA is the North American subsidiary.

Promoted to Regulatory Affairs Manager after 1.5 years
  • North American complaint management and FDA main contact
  • Development and management of international product failure database
  • Writing of all FDA documentation for new product releases and imports
  • Custom product management, including pricing and collateral
  • Analysis of competitive market and development of pricing structures for all standard products
Customer Support Representative
  • Customer training
  • Technical support
EDUCATION

Smith College '92
Bachelor of Arts, Comparative Religions and Biblical Literature

SOFTWARE SKILLS

Application Expertise
Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Microsoft PowerPoint, Microsoft Excel, Microsoft Word, Microsoft Publisher, FileMaker Pro

Application Familiarity
AutoCAD, Macromedia Dreamweaver, Macromedia Flash, Netscape Composer

CONTINUING EDUCATION

Introduction to Macromedia Flash
Professional Presentation Skills
Finance and Accounting for Non-Financial Executives
Successfully Managing People
Performance Management Workshop
Managing to Stay Legal, Parts I and II
Project Management
Introduction to AutoCAD and Advanced AutoCAD
Berlitz German